Visit Maldives joins Liverpool FC as official tourist destination partner

The English Football club, Liverpool FC have announced a multi-year partnership with Visit Maldives, the official tourism board of the island nation, as their new tourist destination partner.

The collaboration aims to leverage Liverpool FC’s extensive global reach to showcase the Maldives as a premier travel destination while also emphasizing a shared commitment to environmental sustainability.

This strategic alliance sees Visit Maldives integrated with Liverpool FC’s men’s and women‘s teams, providing an invaluable platform to connect with the club’s vast international fanbase. By aligning two organizations renowned for delivering exceptional experiences, the partnership seeks to resonate with football enthusiasts and potential tourists alike, highlighting the unique allure and diverse offerings of the Maldives.

Speaking on the announcement, Ben Latty, Chief Commercial Officer at LFC, said, “We’re very excited to welcome Visit Maldives into the Liverpool FC family as our official tourist destination partner. Together we share a passion for creating unforgettable experiences that bring people together in meaningful ways.

“We also share a commitment for being the most sustainable we can be, whether that’s via our award-winning The Red Way programme or Visit Maldives raising concerns about preserving delicate underwater ecosystems. We look forward to supporting each other in these vitally important areas moving forward.”

Mr Ibrahim Shiuree, the Chief Executive Officer and Managing Director of Visit Maldives added, “Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives.

“Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world. We’re particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life.”

This partnership between Liverpool FC and Visit Maldives represents a powerful synergy between the worlds of sport and tourism. It promises to deliver engaging and unique experiences for Liverpool fans globally, while simultaneously promoting sustainable travel to one of the world’s most breathtaking destinations. Following a record-breaking year for Maldivian tourism in 2024, Visit Maldives has set an ambitious target of $5 billion in tourism receipts for 2025, and this partnership is poised to play a significant role in achieving that goal.