Food tourism: How Amala Hut is opening doors to authentic Nigerian cuisine

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Food tourism: How Amala Hut is opening doors to authentic Nigerian cuisine

Food is an integral element of our culture and history, reflecting our identity, traditions, and values. It represents a significant part of our background and showcases our diverse cultural identities. Food is not just about eating; it’s about sharing stories and bringing people together in a special way.

While traditional sightseeing or souvenir shopping remains popular, an increasing number of individuals are captivated by the allure of food tourism. The appeal lies in its ability to offer a sensory immersion into a destination’s culture. Through food, travellers can forge connections, bridge gaps, and experience the heartbeat of a destination.

Amala, a traditional Nigerian dish, has become more than just a meal—it’s a cultural experience and a delightful journey for food enthusiasts. It’s a thick paste made from yam or cassava, blended into a soft, fluffy consistency. Popular among the Oyo people of southwestern Nigeria, Amala has been embraced by many others. The rich variety of soups that accompany Amala—such as “egusi”, “gbegiri”, and “ewedu”—adds to its allure.

Amala represents the heart of Nigerian cuisine, drawing locals and tourists alike. Visitors seek out the diverse flavours of Amala and its accompanying soups, enjoying an authentic taste of Lagos life.

“If you live in Lagos and you don’t eat Amala regularly, you are not living in Lagos,” says a local enthusiast. “Amala has a great charm, but sometimes I think it’s the assorted meat and Ewedu mixed with Gbegiri that does the wonders. You can’t miss the vibe it gives you when you sit in an upscale buka eating hot, soft Amala pressed in a white ceramic bowl with ‘eran orisirisi’ (assorted meats).”

Amala Hut, a popular restaurant specialising in Amala and other local delicacies, has recently opened its third outlet in the Lagos Island area located in Ibeju Lekki,

Niyi Adams, the chairman of Amala Hut, speaking at the opening emphasised the restaurant’s commitment to maintaining the originality of their dishes. “With less than N1,000, one can still have a feel of this unique Amala and other delicacies, and if you have N100,000, you can also eat. It’s for everybody,” he said.

Abdul-Azeez Olajide Adediran, popularly called Jandor, who attended the opening ceremony, noted the viability of the food business in Nigeria’s economy. “People are hungry; they want to eat. You must make sure that what you produce here is top-notch. Chief Adams’ involvement in this venture will make a difference because he is a man of integrity,” he said.

Similarly, Naheem Adams, Majority Leader at the Lagos State House of Assembly, lauded Adams for his foresight and business acumen to make food affordable. “I do not doubt that with the involvement of Adams, quality, integrity, and ingenuity are assured,” he said. “I look forward to seeing Amala Hut outlets extended to all the 20 local government areas in the state.”

Guests at the event, including Mrs. Uzoma Udumukwu, expressed satisfaction with the quality of Amala and other meals served by the restaurant. “As an Igbo woman, I’ve come to love Amala so well. The Amala at Amala Hut is second to none. This is a place to be,” she said. “With less than N1,000, one can get a plate of food and enjoy a buffet at a reasonable cost on weekends.”

Amala Hut is not just a restaurant; it’s a cultural landmark that brings people together through the love of food. By offering authentic Nigerian dishes and creating a welcoming atmosphere, Amala Hut significantly boosts food tourism in Lagos, making it a top spot for culinary adventures.

“We are thinking of going beyond Lagos State to other parts of the country and even outside the country,” Adams added. “The vision is to have one more outlet this year and one next year in Lagos before expanding further. I’m passionate about Lagos because I’m an indigenous Lagosian. This is a family business, and we’ll protect it and ensure we maintain quality.”

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